A cookbook opened to a recipe page. The left sheet reads "RAW NOLA BOWLS" in white lettering on top of a Nola Bowl image mirrored onto itself. On the right is the "How to Prepare" recipe.
Typography

The Millennial Handbook
To Quick Food

What constitutes fast food nowadays? An açai bowl with oats? A matcha latte for breakfast with an open toast?
A cookbook slightly flipped open so as to see the cover which has an image of a hand preparing a matcha tea.

OBJECTIVE

Show how fast food has evolved over the years into a new mecca of food that before were only thought of as house hold food items cooked by mothers. Also, how acceptable fast food has become to an ever changing consumer.

INSIGHT

Fast food no longer is just restrained to corporate entities such as: McDonald's, Burger King, Jack in the Box, etc.. It has evolved to become an integral part of our everyday lives in ways that weren't thought of before. This cook book explores those ideals. From hipster toasts with gluten free bread to diet friendly smoothies that require little to no time to prep.

RESULT

Taking inspiration from the fashion industry, I combined various fonts to help emulate an upscale feeling . As well as taking cues from fashion marketing by incorporating lifestyles that would be in need of such quick easy meals on the go.

FINAL LOGO

An open book spread with the word Millennials repeated on itself to create a pattern in blue on a white background.