Logo for "Fucking Hell" beer. Using an ornate font in yellow with accents in gold. Background is navy with diagonal parallel lines and an outline demarcating the words "Fucking Hell."

challenge

Having a brand with a curse word in the name can easily be misconstrued. Bringing forth a design that translates the deliciousness of the beer while maintaining its' humor.

result

A logo that encapsulates the idea of the words “Fucking Hell” inside someones mind. Introducing hard alcohol motifs into the beer label to elevate the idea that it isn’t a regular beer. That idea is further emphasized by photography.

tl;dr

A beer that's both delicious and fun to say.