A bus sign with a black background, yellow pattern, and white lettering reading: New Look, Same Website to see if that one chick was in that one flick with that one dude... (imdb.com)
Revitalize a brand. Find an existing company and develop a system with which they can grow as well as attract more consumers.
A large billboard on the side of a building at night. On the left half of the billboard is a close-up of the IMDB logo. On the right half the billboard reads: "New Look, Same Website you go to figure out who was in that movie about that bear..." as well as "imdb.com" and the full logo in small on the bottom right corner.