Both front and back of multiple business cards all laid on top of each other in different directions and orientations. The cards are primarily in white and black with yellow the logo, pattern, and backgorund.
Branding

IMDb

Expanding from an industry known information website to a publicly known information database.
A bus sign with a black background, yellow pattern, and white lettering reading: New Look, Same Website to see if that one chick was in that one flick with that one dude... (imdb.com)

OBJECTIVE

Revitalize a brand. Find an existing company and develop a system with which they can grow as well as attract more consumers.

INSIGHT

The most challenging part was figuring out how exactly to broaden the reach of imdb. From an industry known information website to a public information database which brings the most up to date information with a simple keyworw/key-phrase search.

RESULT

Using the existing colors of IMDb as a stepping stone, a branding system was created with a new campaign. The campaign centers around using key phrases from common conversations between friends that describe shows or movies in an abstract way. Bringing the community closer together.
BEFORE
IMDb logo
AFTER
Custom IMDb logo

MANIFESTO

To offer the most comprehensive information in regards to movies and tv shows. Always pertaining to accurate information both for the fans and the professionals. To always bring routine information to the masses while also making it accessible and easy to understand. Continuing a cycle of never ending data, turning and changing at a moments notice. Never to judge using biased views. We are IMDb and so are you.
Mockup of a lady in blue holding a white porcelain coffee cup with the custom IMDb logo in yellow on the front.A large billboard on the side of a building at night. On the left half of the billboard is a close-up of the IMDB logo. On the right half the billboard reads: "New Look, Same Website you go to figure out who was in that movie about that bear..." as well as "imdb.com" and the full logo in small on the bottom right corner.