A cyclist going under an underpass while the posters for Go Pro are shown behind in succession.
Family Life
Change perspective of an existing brand. Take what they don't have and expand on it.


An identity that lends itself seamlessly to it's tagline. Staying true to gopros’, “Be a Hero,” yet evolving it into a more open ended concept. Bringing forth more unity within gopros community as well as extend it’s reach out towards new frontiers. Mirroring images to help emphasize that idea.
A two-year old little girl wearing a blue onesie with the words "BE Precious" on it in white.